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The Kind of Authenticity Customers Will Pay More For
The Kind of Authenticity Customers Will Pay More For

The Kind of Authenticity Customers Will Pay More For

By Kieran O’Connor, David W. Lehman, Glenn R. Carroll - HBR|July 16th, 2019|Categories: Customer Experience|Tags: Branding, csat, Customer Service, Customers, custserv, CX|

Executive Summary We seem to care about authenticity a lot these days. Bu [...]